Careers in Marketing, Advertising & Sales
Are you interested in understanding what influences people’s decisions and how organizations connect with their customers? Careers in marketing, advertising, and sales offer opportunities to build skills in communication, creativity, teamwork, problem-solving, and data analysis while promoting products, services, and ideas. Whether you enjoy developing creative content, working with data, building relationships, or planning the next strategy, this career cluster offers many paths to explore. Start exploring this field to discover opportunities and leverage UT’s resources to launch your job, internship, or graduate school research.
Meet with your career coach
Your career coach can help you:
- Explore industry career options
- Update your resume
- Search for jobs/internships
- Graduate school applications
- and more!
Carol Bush
Career Coach, Haslam College of Business
Example career paths and job titles
Job titles
- Account Executive/Manager
- Account Planner
- Advertising Coordinator
- Art Director
- Brand Manager
- Business Developer
- Promoter
- Creative Director
- Copywriter
- Corporate Communications Officer
- Digital Project Manager
- Digital Marketing Specialist
- Digital Analyst
- Graphic Designer
- Marketing Consultant
- Marketing Communications Specialist
- Media Planner/Buyer
- Marketing and Operations Manager
- Production Artist
- Social Media Manager
- Traffic Coordination
- Web Designer
- Marketing Data Scientist/Marketing Analyst
- Marketing Coordinator
- Product Marketing Manager
- Client Success Manager
- Content Strategist
- Advertising Account Coordinator
- Business Development Associate
- Marketing Operations Associate
- Production Assistant (Creative/Ad Agency)
- Digital Advertising Coordinator
- Email Marketing Assistant
- International Business Development Manager
Career resources
Explore the industry
Research career paths, typical job titles, and what it takes to enter this industry.
Build your network
Join student organizations at UT and connect with professional associations in this industry.
Apply on Handshake
Search this industry’s Handshake feed and use specialized job boards to find roles.
Get experience with Vol Edge
The How to Get Experience module covers finding internships, research, and other hands-on opportunities in a field like this one.
Explore and learn more about the industry
Research more career paths in Marketing, Advertising & Sales, and discover ways to build the skills employers value. Start by exploring the Occupational Outlook Handbook.
- Meta Blueprint (Facebook/Instagram Marketing)
- LinkedIn Learning
- Rising Tide Society
- Marketing Brew
- Google Analytics (training and certifications)
- Ad Council
- Advertising Research Foundation
- AdAge
- Advertising, promotions, and marketing managers (BLS Occupational Outlook Handbook)
- Advertising sales agents (BLS Occupational Outlook Handbook)
- Media Bistro
- What Can I Do With This Major?
- Tennessee Entertainment Commission
- HubSpot
- Hootsuite Blog
- Fast Company
- Entrepreneur
- Inc
- Forbes
Student organizations and campus involvement
Student Organizations
Join student organizations, participate in campus activities, and take on professional development opportunities to build skills, gain experience, and expand your network. Below are a few examples of some student organizations:
- Ad Club
- Public Relations Student Society of America (PRSSA)
- Professional Sales Club
- American Marketing Association at UT
- Haslam Student Organizations
Build a portfolio
Work on promoting your personal or artistic brand. Because they’re so readily available, many employers have come to expect applicants to have their work (writing, design work, blog posts) presented somewhere online. If you take the opportunity to create a portfolio or website before you submit it, you won’t be defined by what can be found in a Google search.
Professional organizations
Connect with industry professionals and institutes, explore student membership opportunities, access career resources, and stay informed about trends in the field. In addition, many have their own job listings page.
- American Marketing Association
- Digital Marketing Institute (DMI)
- Marketing Research Association (MRA)
- Sales Management Association (SMA)
- National Association of Sales Professionals (NASP)
- AA-ISP (American Association of Inside Sales Professionals)
- Interactive Advertising Bureau (IAB)
- American Advertising Federation (AAF)
Job and internship resources
Explore additional job boards outside of Handshake, internship resources, and employer websites to discover more opportunities.
Jobs on Handshake: Marketing, Advertising & Sales
Are you interested in exploring opportunities in this industry? Check out Handshake, where you can find personalized job recommendations, career events, and networking opportunities.
Explore other industries
Ready to plan your next step in Marketing, Advertising & Sales?
Meet with a career coach to explore career options, discuss your goals, review application materials, and create a plan for internships, jobs, or graduate school.