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Industry: Marketing, Advertising, and Sales

Careers in Marketing, Advertising, and Sales offer opportunities for people who might enjoy persuading or influencing people around them. This cluster is a good fit if you are interested in learning more about marketing a product or service; if you see yourself in a more collaborative and corporate environment; if you have good communication and management skills; and if you are interested in leading people, conceptualizing new content and media campaigns, or developing and tracking strategic plans. We invite you to explore this cluster to determine if it is a good fit for you and leverage our resources to launch your job, internship, or graduate school search.

Make an Appointment with a Career Coach

Step One: Log into your Handshake account Step Two: Click on Career Center in the top right, Appointments, and then Schedule a New Appointment Step Three: Choose one of the following Appointment Categories: Resume/CV Review, Industry Research/Finding Experience, Graduation Professional School, Job Search Step Four: Choose one of the following industries: Arts, Architecture, Media, and Communications Industries OR Business Industry Step Five: Choose the appointment time and date that work for you!

Example Career Paths and Job Titles 

  • Account Executive/Manager
  • Account Planner
  • Advertising Coordinator
  • Art Director
  • Brand Manager
  • Business Developer
  • Promoter
  • Creative director
  • Copywriter
  • Corporate Communications Officer
  • Digital Project Manager
  • Digital Marketing Specialist
  • Digital Analyst
  • Graphic Designer
  • Marketing Consultant
  • Marketing Communications Specialist
  • Media Planner/Buyer
  • Marketing and Operations Manager
  • Production Artist
  • Social Media Manager
  • Traffic Coordination
  • Web Designer

Career Resources

Use this section to learn about student organizations you can join at UT to learn more about your desired industry, network with professionals and peers with similar interests, and build transferable skills.

  • Ad Club
  • Work on promoting your personal or artistic brand.  Because they’re so readily available, many employers have come to expect applicants to have their work (writing, design work, blog posts) presented somewhere online. If you take the opportunity to create a portfolio or website before you submit it, you won’t be defined by what can be found in a Google search.
    • Behance and PortfolioBox host online portfolios in a variety of industries and locations and have interactive community elements
    • Wix and Weebly offer free tools to build a custom website
    • Use this to compare websites
    • (writing)
    • SoundCloud (music/recorded sound)

Use this section to find out about professional associations and institutes within this industry. Many have student membership options and joining a professional organization can be a great way to learn about the industry and network. In addition, many have their own job listings page

Check out these sites in addition to our Handshake feed on the right. Use this section to search specific job and internship boards for this industry.